WWF Consumer Meat Guides for the Baltic Region (2021)

The World Wide Fund for Nature (WWF) Meat Guides for Sweden, Finland and Germany can be downloaded as a pdfs, or as a mobile app. WWF is transparent about their funding, sources of information, and partner organizations. These guides contribute to deeper understanding of the nuanced dietary guidance for one European region, and while the website is dynamic in that it is updated regularly and actively, the guides themselves (especially the pdf version) are relatively static with no indication of updating cycles. They are current as of posting in 2021. The guides are based on rigorously produced and peer reviewed evidence.

From the WWF website: How sustainable is your steak?

As a consumer, you can contribute to more sustainable meat consumption by making wise food choices that take into account nature, climate and animal welfare. What we eat has significance and you as a consumer can make a difference. Meat consumption globally contributes to reduced biodiversity, increased greenhouse gas emissions and increased use of pesticides. At the same time, meat can contribute important nutrients to our diet and grazing animals are important biodiversity. Therefore, it is important to choose the right one. By eating less but environmentally better meat and choosing more plant-based protein, you as a consumer can contribute to more sustainable meat consumption.

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