The food marketing environment: A force for or against human and planetary health? (2023)

Haffner, T. and Culliford, A. (2023) The food marketing environment: A force for or against human and planetary health?. Food Research Collaboration Policy Insight. ISBN: 978-1-903957-80-6

This Policy Insight by Tanya Haffner and Amy Culliford examines how the food marketing environment (traditional advertising, online marketing, marketing strategies) contributes to diet-related ill health. The authors analyse how the considerable power of food companies could be leveraged to drive change towards healthier and more sustainable diets. They recommend alternative policies that would ban or restrict advertising of unhealthy foods and instead would increase marketing and promotion of healthy foods that can help enable a shift towards more healthy and sustainable diets.

The Food Research Collaboration is an initiative of the Centre for Food Policy. It facilitates joint working between academics, civil society organisations and others to improve the sustainability of the UK food system, and to make academic knowledge available wherever it may be useful.
Esmée Fairbairn Foundation funded the work.

  • Amy Culliford started her career as a process engineer in the food industry, then spent three years working as a regulatory officer at the Environment Agency, where she audited industrial sites to ensure compliance with environmental legislation, including many UK-based food manufacturers. She went on to study public health nutrition, specializing in environmentally sustainable diets. She works as a consultant, collaborating on a variety of research projects.
  • Tanya Haffner is a dietitian and is the CEO & strategic lead on nutrition and sustainability at MyNutriWeb and Nutrilicious. MyNutriWeb is a learning hub on nutrition for professionals and change agents in food, awarded the best nutrition resource of the year 2021 and 2022 by CN publications and Nutrition Graduates. Nutrilicious is a specialised consultancy and marketing agency supporting organisations and brands in building their credentials and communications on nutrition and sustainability. Tanya received the Caroline Walker Trust Award for best Freelance Nutritionist of the Year 2021 and the Outstanding Achiever Award from the British Dietetic Association in 2022 for founding MyNutriWeb & Nutrilicious.

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