It was done for promotion of the fantastic and diverse SFS-Toolkit towards German speaking dietitians . It begins with a short introduction of the ICDA and its context to the German Association of Dietitians.
The main aim to motivate peers is done in a step-by-step introduction of the multiple possibilities on further education in sustainability. We show how simple it is to submit a project by using the toolkit during the webinar and walking people through the process.
You can consider doing something similar for your situation.